A Look Back At The Summer Semester

BALTIMORE — A topic that I will continue to interact with throughout my career is digital journalism.

Not only digital journalism, but public relations.

Currently, I am a web producer at a local television station in Baltimore. The job includes writing stories for web, using social media to push content and much more.

Eventually, I see myself going into the sports communications industry, which is where public relations comes into play.

I see myself doing multimedia work for a sports team in a public relations effort to increase fan engagement.

The most relevant topic for me this semester was the concept of digital convergence.

Digital convergence is the merging of media content to a wide variety of platforms such as laptops, tablets and smartphones.

This was the most relevant topic to me because I deal with it everyday at work. People are constantly reading news on our website, watching our latest YouTube videos and much more.

Digital convergence will continue to evolve and change with the technology landscape. Virtual reality could be a way digital convergence evolves.

There were many important topics discussed this semester that I will continue to take with me throughout my career.


The Future Of Advertising

BALTIMORE — Advertising is something that we come across every day.

Just like journalism, advertising is being shaped by the always changing digital landscape.

Convergence is playing a huge role in the future of advertising.

Convergence can be defined as the merging of media content across various platforms.

Just as we have seen print content in journalism shift to digital content, we have seen the same in advertising.

Now, when we read a story online, we scroll past multiple advertisements.

When we click on a video to watch on YouTube, we are greeted by at least one advertisement.

The future of advertising will continue to shift with the trends of the digital landscape.

The Danger Of Deepfake Technology

BALTIMORE — Deepfake videos are continuing to surface on the World Wide Web.

According to the Bloomberg piece, deepfake videos integrate facial and voice technology to literally put words into someone’s mouth.

This is just another element of fake news that journalists everywhere need to be aware of.

Deepfake technology is a very dangerous and scary tool. As mentioned in the video, it is mainly used to put words into someone’s mouth.

With the upcoming election ahead of us, this technology could be used by anyone in an effort to influence other people and how they vote.

Deepfake technology could have a major impact on journalism if a reporter takes the video at face value.

If a deepfake video surfaces and a reporter does not do their research, they could potentially publish false information.

It is important — more than ever — for journalists to make sure that they do their fact checking and confirm whether or not a video is legitimate.



Big Data In The Sports Industry

BALTIMORE — Big data is everywhere. It is especially used in the world of sports.

The most obvious way big data is used in sports is through player statistics.

Just take a look at the Oakland A’s. The team knows that it cannot compete with the big spending teams like the Boston Red Sox and New York Yankees.

However, to compete, the A’s general manager — Billy Beane — is big on analytics. He looks at players’ on base percentage, as well as other statistics, to build his club.

This model has worked for Beane. The team is always in the playoff hunt despite not having a big name star on their roster.

It has even led other low-spending teams to follow the same model, like the Baltimore Orioles.

Player statistics is the most obvious way that big data is used in sports. However, it is also used in other ways, especially from a marketing standpoint.

The NBA, NFL, NHL, and MLB all have shop websites. By using big data, they are able to track their sales.

By tracking their sales, these sports shopping websites can push the hottest and most popular selling items and merchandise to the top of their homepage.

Teams can also use big data to see who is coming to their games and where they are from.

When someone fills out their billing address to purchase tickets, the team can use that data to get a better idea of its demographics.

The list could go on and on. Big data is something that will always be relevant to sports, both on the field, and off the field.

Who Owns The Media Channels We Consume Daily? Taking A Closer Look.

BALTIMORE — According to recent data, African-Americans own just 10 U.S. television stations.

When you think of all the television stations that are out there, the number of African-American-owned stations is astronomically low.

There are many reasons for this. When television stations were first distributed, the U.S. government gave those exclusively to white males.

Media consolidation is also at the core of the problem. TV, AM and FM radio stations have been bought up primarily by the same white males.

The FCC has not helped this matter, either. There is currently no minority ownership policy in place in regard to these instances.

It is mind boggling to sit back and read this data. For all the hundreds of channels that we flip through on a daily basis, only 10 of those channels are owned by African-Americans.

But it’s not just television stations- white ownership for FM radio stations is at 94 percent, and 80 percent for AM.

The lack of diversity among television station and radio station ownership is very interesting to examine from a cultural perspective.

As a society, we consume media daily. If we are consuming media daily from the same cultural background of ownership, it makes us less aware and mindful to different cultural perspectives.


Closing The Digital Divide | Is It Possible?

BALTIMORE — The digital divide is a term that refers to those who have accessibility to computers, and those who do not.

The term can be broken into three sub-categories: the global divide, the personal divide and the social divide. All of these sub-categories tend to overlap at times.

One of the most important divides to examine, however, is the social divide. The social divide looks at those who have access to computers and information based on their social status.

For example, those who have more money are more likely to own a computer, while those who are living paycheck to paycheck are less likely.

What that means is the person who owns a computer — or any form of digital technology — has greater access to information as opposed to the person who does not.

Think about it: Many people use their computers for just about everything; from paying bills to ordering dinner, we tend to do everything online.

Therefore, those who are unable to own a computer have less access to information and these important services.

The social divide can also play a factor into where one resides. If one person resides in a more rural area, there is the chance that internet service providers are not running cables out that far because it is not profitable.

This is another very good example of the social divide.

There is not an easy solution to the social divide; in fact, it may be the hardest digital divide to close.

Opening more public spaces where the community can access digital technology could be one solution.

However, you run into the problem of whether or not people can travel to these specific areas of access.

Another solution to solving the social divide could be to make smartphones more affordable.

Although small, smartphones provide us the ability to do just about anything we could do online thanks to apps; not to mention, smartphones can also provide access to the internet.

It’s won’t be easy to solve the social divide. There are, however, solutions that we could implement to help close the gap.

BOOM | How Social Media Has Exploded And Become So Relevant Across The Globe

BALTIMORE — Social media has consumed us and our everyday lives.

For some of us, the first thing we do in the morning is scroll through our Facebook, Twitter, Instagram or Snapchat account.

It is no wonder why social media has consumed us. It gives us the ability to connect with people from all over the world- some of whom we know, and some of whom we don’t.

Social media has been able to take off and become so relevant, in my personal opinion, for just those reasons.

Social media is also — in most cases — connected to our smart phones, which we always seem to have on us, at all times.

If we were bound to social media from just our desktops, laptops or tablets, it would be interesting to see how that would impact the growth and use of these technologies.

It is interesting, however, to watch some social media platforms collapse. From Vine to MySpace, there have been plenty of platforms that have not made it.

For MySpace, it was a very clunky and not so user-friendly experience, which played a factor in its eventual downfall.

On the other hand, Vine was outmatched by Instagram, who created its own video feature.

Social media has had a very big impact on our society. It has shaped us and has become a part of who we are.

The Importance Of Media Literacy In A Self-Generated Content World

BALTIMORE — To an incoming college freshman studying journalism:

You’re going to learn a lot of important skills that you will need to help hone and master your craft as a journalist.

You will learn all about AP Style, packages and VOSOT’s. Also, the importance of media ethics and law.

But there is one thing that you must make sure you learn and take with you for the rest of your career; that is, media literacy.

In today’s world of self-generated content, it’s important — more so than ever — to be able to understand and critically evaluate the piece of media you are consuming.

Anyone now has the ability to be a producer of content, so it can be pretty easy to read something and take it at face value.

However, you must be certain that you have the ability to sit down and make sure the piece of media you are consuming is factual and unbiased reporting.

It’s not always easy, and it’ s a time consuming process, but in the end, it’s critically important that you are an informed reporter that has the ability to do your job accurately and fairly.

The role of the journalist and the press is more important now than it has ever been, and being a great reporter all starts with being media literate.

‘It’s Everywhere’ | The Impacts Of Digital Convergence On The Media Consumer

BALTIMORE — Digital convergence has played such a big role in my life.

The biggest way that digital convergence has affected me has been in my professional career.

I first began my professional career as a multi media journalist in Beckley, West Virginia. While on the job, I realized that I had to do so much more than just shoot and edit my packages and VOSOT’s.

People spend the majority of their time on a smart phone, so to help push my content, I was constantly creating social media stories, live tweeting and doing FaceBook live videos so that my followers who didn’t watch the news saw what was going on.

This, to me, is such a great example of digital convergence. Now, media consumers don’t have to turn on the television to get their news; instead, it is all at their fingertips with their smartphones.

With that said, digital convergence has also impacted my personal media consumption habits. If I am traveling, I usually have my ESPN app open so that I can catchup on the latest scores and highlights.

Also, as a kid, The Baltimore Sun was always on my coffee table. Now, as a grown adult, I consume that content through The Sun’s website and Twitter account.

Whether people realize it or not, digital convergence is shaping our lives everyday. It is playing not only a role in our personal lives, but in our professional lives, too.

Digital convergence is everywhere.


The story of local sensation “Bazooka” Joe Veazey

By: Jordan Cope, Multimedia Reporter 

The timer sounds, and Joe Veazey walks over to the corner of the boxing ring. His once light red shirt has turned dark red with sweat, as he leans over an old metal bucket where he spits twice and waits for the timer to ring again.

Veazey — known in the ring as “Bazooka” Joe Veazey — has fought 101 amateur fights, won three national tournaments and is currently 1-0 as a professional boxer. Veazey will take his undefeated pro record into Martinsburg, West Virginia, Dec. 9. 



“[My first professional fight] was the first time I had nerves in over six or seven years,” Veazey said. “I’m just ready to get back in the ring. I want to be the fighter that brings ESPN to Royal Farms Arena. I want to be a household name in every language.”  

Veazey has been around the sport of boxing since he was a baby. His father — Vincent Veazey — was training for one of his last fights at Brooklyn Boxing Club in Baltimore when Joe was just 2-years-old.

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